The purpose of this work was to deepen our knowledge of the market demand for salami with halal certification and the potential interest for the regional (of Abruzzo region), national (of Italy) and international market. In particular, the aim of the study was to verify if this product could be able to satisfy both the Muslim and non-Muslim consumers. For this purpose, a market survey was conducted with interviews of two groups of consumers, 103 of Muslim faith and 151 non-Muslims. The results of the research showed a high buying interest for both goat or sheep salami, with halal certification, by both groups of consumers; the study also allowed to characterize the socio-economic aspect of the clusters to which the product can mainly be destined.
Salame di capra e di pecora halal: indagine di mercato e prospettive economiche
Maria Martuscelli
;Andrea FAntini;Ilaria Bucci;Dino Mastrocola
2019-01-01
Abstract
The purpose of this work was to deepen our knowledge of the market demand for salami with halal certification and the potential interest for the regional (of Abruzzo region), national (of Italy) and international market. In particular, the aim of the study was to verify if this product could be able to satisfy both the Muslim and non-Muslim consumers. For this purpose, a market survey was conducted with interviews of two groups of consumers, 103 of Muslim faith and 151 non-Muslims. The results of the research showed a high buying interest for both goat or sheep salami, with halal certification, by both groups of consumers; the study also allowed to characterize the socio-economic aspect of the clusters to which the product can mainly be destined.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
