CONTROL AND ANALYSIS OF PROPOSAL MANAGEMENT IN B2B: CONSIDERATIONS AND APPLICATIONS

A theoretical approach to cost of capital evaluation from a knowledge management perspective

Capital-based economies and firms define their entrepreneurial purposes fundamentally considering debt and equity costs at the basis of the decision-making about business investments. Although basically divided into risk-free compensation and risk premium, the cost of capital calculation has attracted the interest of much research, essentially attributable to a business economics approach and a financial economics approach, but many profiles concerning this concept and its related calculation...

Endocannabinoid signaling in adult hippocampal neurogenesis: A mechanistic and integrated perspective

Dentate gyrus of the hippocampus continuously gives rise to new neurons, namely, adult-born granule cells, which contribute to conferring plasticity to the mature brain throughout life. Within this neurogenic region, the fate and behavior of neural stem cells (NSCs) and their progeny result from a complex balance and integration of a variety of cell-autonomous and cell-to-cell-interaction signals and underlying pathways. Among these structurally and functionally diverse signals, there are end...

Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015

Stimulating customers to come to a store and dilating the purchasing experience into environments of mixed reality, Augmented Reality (AR) can be conceptualized as a new strategic/operative marketing approach able to bring to life the retail stores. In actual fact, AR − as an addition of information in real environments, since 3D virtual objects are integrated into a 3D real environment in real time, enhancing the user’s perception of and interaction with the real world (Azuma, 1997; Caudell ...