The research emphasizes aspects of product quality and sustainability, alongside consumer behaviour, marketing strategies, and innovation. A key objective is to design a targeted marketing mix that supports effective product differentiation, systems sustainability and consumers’ segmentation.
Tackling Sustainability and Quality in Beef Production: a Consumer-Driven Approach
Matteo Carletta
Writing – Review & Editing
2025-01-01
Abstract
The research emphasizes aspects of product quality and sustainability, alongside consumer behaviour, marketing strategies, and innovation. A key objective is to design a targeted marketing mix that supports effective product differentiation, systems sustainability and consumers’ segmentation.File in questo prodotto:
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