Semiotics, Artificial Intelligence, ChatGpt. Research Lines, Analytical Perspectives and Potential Applications

Given the rapid spread of artificial intelligence in our society, important questions arise about its nature and impact. In this essay, our objective is to explore various research lines for a semiotic approach to the study of AI. Specifically, the first part of the paper delves into the theoretical framework for analyzing AI from a semiotic perspective, investigating how AI is influencing and redefining traditional semiotic interpretative categories. The second part focuses on applied semiotics for AI, exploring recent semiotic studies that aim to analyze the underlying structures and codes that govern the communication and interpretation of AI technologies. Lastly, the third part of the essay concentrates on narrations related to AI, considering how film, advertising, and newspaper discourses contribute to shaping our perception of a world where an increasing number of users interpret and interact with AI and. By delving into these areas, we can gain a comprehensive understanding of the intricate relationship between semiotics, artificial intelligence and our socio-cultural context providing valuable insights into the impact of AI on language, communication, and human interaction. Finally, responding to the call for papers’ question, the article reflects on how other fields and subfields linked to semiotics are studying AI, in order to develop a better understanding of the current research perspectives and foster further opportunities for an interdisciplinary approach that can nurture semiotics as well, transfer its knowledge and methodological approach across different disciplines, as part of the the rapidly changing research environment.