Contemporary Organizational Sustainability: The Symbiotic Relationship Between Business and Society

Sustainability constitutes a contemporary mantra for modern businesses (Copper, 2021; de Góes et al., 2021; Madsen & Ulhøi, 2021). While past attitudes and notions pertaining to businesses made a sharp distinction between the profitable and the sustainable (Friedman, 1970, 2007), today’s economies and businesses consider sustainability not only a necessity for surviving, but also an opportunity for investing (green bonds, social bonds, social enterprises, and so forth). The search for innovative solutions at the entrepreneurial and managerial levels hugely impacts organizational approaches, strategies, and models, and require competences and offer opportunities for as yet alternative, but increasingly common, sustainable investments (Madsen & Ulhøi, 2021).