In spite their significant wine heritage, even major wine-producing countries still lack a corresponding systemic vision. This research highlights the possible contribution of a relational perspective on the management of wine tourism systems, underlining the necessity for the development of chains, networks, constellations, flows, and service(s). Specifically, the research develops a scientific framework supportive of the relational perspective on wine tourism to aid all major stakeholders in understanding, designing, and developing a wine tourism structured system based on service-dominant logic. The research is based on a speculative analysis of relational governance in wine tourism, and develops a theoretical framework of the relational context of wine tourism. The research is further supported by a field investigation focusing on the Campania Region (Italy); and a case study that enhances the understanding of the subject and indicates the potential implications of the framework, as well as its practical and theoretical applications.

A value co-creation model for wine tourism

FESTA, GIUSEPPE;
2015-01-01

Abstract

In spite their significant wine heritage, even major wine-producing countries still lack a corresponding systemic vision. This research highlights the possible contribution of a relational perspective on the management of wine tourism systems, underlining the necessity for the development of chains, networks, constellations, flows, and service(s). Specifically, the research develops a scientific framework supportive of the relational perspective on wine tourism to aid all major stakeholders in understanding, designing, and developing a wine tourism structured system based on service-dominant logic. The research is based on a speculative analysis of relational governance in wine tourism, and develops a theoretical framework of the relational context of wine tourism. The research is further supported by a field investigation focusing on the Campania Region (Italy); and a case study that enhances the understanding of the subject and indicates the potential implications of the framework, as well as its practical and theoretical applications.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11575/137023
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