It is a well Known fact that the value of relationship in business to business exchanges is a fundamental factor in management studies while the highly complex nature and relative importance of proposal management operations (i.e. management of the entire commercial offer itself) seems to be widely underestimated. The aim of this research is not only to highlight current practice in terms of planning and consulting of proposal management in business to business but also to propose in harmony/conformity with our research goal, and efficacy and efficiency control model for the verification of commercial offers.
Control and analysis of proposal management in B2B: considerations and applications
FESTA, GIUSEPPE
2007-01-01
Abstract
It is a well Known fact that the value of relationship in business to business exchanges is a fundamental factor in management studies while the highly complex nature and relative importance of proposal management operations (i.e. management of the entire commercial offer itself) seems to be widely underestimated. The aim of this research is not only to highlight current practice in terms of planning and consulting of proposal management in business to business but also to propose in harmony/conformity with our research goal, and efficacy and efficiency control model for the verification of commercial offers.File in questo prodotto:
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