Interest for the «creative sector» has been growing in the last two decades. As compared to other sectors of economic activity, however, research in this field remains fragmented, with a specific approach aimed at highlighting the individual characteristics of its sub-sectors (e.g. performing and visual arts, movies, design, fashion, etc.). So far, many studies have provided different suggestions using sometimes a misleading terminology on what activities to include in this field. Furthermore, even the expression itself has become a questioned issue with significant differences and overlaps among «creative industries», «cultural industries», and «creative economy», often badly used interchangeably. In our view, this weaknesses in conceptualizing both, culture and creativity, have relevant implications not only for how we measure and manage the related industries but, also, for the type of public policy proposed and adopted in developed and developing countries for this sector, as a whole. The paper starts focusing on creative industries, and their distinctive elements, as they are offered by the recent economic and managerial literature and the available, albeit scarce, empirical evidence. It aims to contribute to a definition of this sector based upon a classificationapproach using the common traits of its basic productive units. The paper offers with a discussion of the different ways in which the creative industries have been defined, taking into account some relevant facts from the rise of the knowledge-based economy to the shift from manufacturing to services as the dominant employment sector. In particular, the creative sector is evaluated as referred to a range of economic activities that are also concerned with the generation and commercialization of creativity, ideas, knowledge and information. The idea is that a clear view on similarities in both, economic and organizational models, on creative industries could represent a useful starting point for identifying and suggesting appropriate management models, and also correct industrial policy measures, in view of the specific challenges of their competitive environment, using a co-evolutionary approach.
Le imprese creative: dall'approccio per classificazioni ai modelli di management
Morelli G.
;
2015-01-01
Abstract
Interest for the «creative sector» has been growing in the last two decades. As compared to other sectors of economic activity, however, research in this field remains fragmented, with a specific approach aimed at highlighting the individual characteristics of its sub-sectors (e.g. performing and visual arts, movies, design, fashion, etc.). So far, many studies have provided different suggestions using sometimes a misleading terminology on what activities to include in this field. Furthermore, even the expression itself has become a questioned issue with significant differences and overlaps among «creative industries», «cultural industries», and «creative economy», often badly used interchangeably. In our view, this weaknesses in conceptualizing both, culture and creativity, have relevant implications not only for how we measure and manage the related industries but, also, for the type of public policy proposed and adopted in developed and developing countries for this sector, as a whole. The paper starts focusing on creative industries, and their distinctive elements, as they are offered by the recent economic and managerial literature and the available, albeit scarce, empirical evidence. It aims to contribute to a definition of this sector based upon a classificationapproach using the common traits of its basic productive units. The paper offers with a discussion of the different ways in which the creative industries have been defined, taking into account some relevant facts from the rise of the knowledge-based economy to the shift from manufacturing to services as the dominant employment sector. In particular, the creative sector is evaluated as referred to a range of economic activities that are also concerned with the generation and commercialization of creativity, ideas, knowledge and information. The idea is that a clear view on similarities in both, economic and organizational models, on creative industries could represent a useful starting point for identifying and suggesting appropriate management models, and also correct industrial policy measures, in view of the specific challenges of their competitive environment, using a co-evolutionary approach.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
