Dalla start-up all’impresa consolidata: Approcci differenziati di finanziamento nei casi aziendali di Meta e di BeReal

The paper explores the dynamics of start-up development for the creation of value in relation to well-established companies, with a focus on the different types of funding and their impacts. The aim is to provide a comprehensive overview of the different sources of capital, examining the theoretical and practical dimensions of each type of investment. To this end, two case studies on Meta and BeReal has been explored, highlighting the importance of financing strategies in determining the path of companies' growth. The findings show that Meta used a combination of venture capital and debt to maintain a leadership position, while BeReal benefited from venture capital to expand rapidly. The study suggests that funders should adapt their strategies to suit the stage of development of the enterprise. Venture capitalists could increase the number of established companies The paper provides new avenues in the understanding the financing dynamics of start-ups and established companies, through a detailed analysis of the different forms of investment and their impacts.