Artificial intelligence (AI) is increasingly shaping the marketing domain. The growing AI-related studies in consumer behavior shows a shift in marketing activities in the coming years. However, AI’s relationship to the current marketing domain and its influence on future developments in this field has not been empirically investigated. As such, we examine the foundational research areas and evolution of the AI domain through a quantitative and systematic study by combining text mining and co-citation analysis.
Imitation Game: The Past, Present, and Future of Artificial Intelligence in Marketing
Festa, G.;
2023-01-01
Abstract
Artificial intelligence (AI) is increasingly shaping the marketing domain. The growing AI-related studies in consumer behavior shows a shift in marketing activities in the coming years. However, AI’s relationship to the current marketing domain and its influence on future developments in this field has not been empirically investigated. As such, we examine the foundational research areas and evolution of the AI domain through a quantitative and systematic study by combining text mining and co-citation analysis.File in questo prodotto:
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