Financial feasibility of sustainable events

Contributions to event sustainability are a fundamental step for the global success of any initiative: nevertheless, this can directly and indirectly affect markets and institutions (‘brand’ in particular). Enterprises will need to contribute financially to event sustainability, in a perspective not of bearing further costs, but as a real investment, capable of delivering multiple benefits. The financial contribution will also be considered in terms of a portion of the value created by the event. In this context, dealing opportunely with CRM concepts and tools would enable firms to monitor their investment carefully.